New Yorkers Enjoy A Flavor Of Curaçao Through A "Trùk Di Batido" In New York City

Posted by Gilberto Galea on 05:11 PM, 06-Sep-16


Curaçao Tourist Board, Curaçao Airport Partners and Hotels of Curaçao host successful event.

This past week, the Curaçao Tourist Board, Curaçao Airport Partners and hotel members from the Curaçao Hospitality and Tourism Association successfully completed another promotional roadshow in New York City. As the element of the events, the organizations hosted a "batido truck" pop-up event in the Flatiron district and Union Square, two of New York's most high-traffic areas.

With the goal of reaching and joining New York consumers, the organizations planned an attention-grabbing stunt. The event was designed to create awareness of the island and provide New Yorkers with the opportunity to learn about Curaçao, interact with the island partners, enter to win a trip giveaway and enjoy a signature Curaçao smoothie.

On August 24th, the smoothie truck was parked behind the iconic Flatiron Building, and on August 25th, the roaming smoothie truck was parked along Union Square. Adorned with the words "Right Now in Curaçao," corresponding with the tourism board's new marketing and advertising initiative, the vibrant smoothie truck was an eye-catching performance. While staff and employees handed out free smoothies, island partners had the chance to tell New Yorkers more concerning the island and the nonstop flights on JetBlue, as well as pass out branded swag. Several trip giveaways were presented on-site with another two winners to be selected through an online and social media contest.

As a result, the events created a flurry of social media engagement, as locals were encouraged to use the special event hashtag, #RightNowInCuracao, and use the Curaçao-branded Snapchat filter.

During the two days, more than 3,000 New Yorkers enjoyed a smoothie with another 600,000 exposed to the island through social media. Thanks to the successful marketing activation, Curaçao is gearing to become a top-of-mind destination for New Yorkers.

Colors Of Willemstad: International Street Painting Festival 2012

Posted by Gilberto Galea on 08:01 PM, 29-Mar-12

ThumbnailFor the third time the streets of Punda will be colored with various paintings. During Colors of Willemstad famous artists and local talents will work on the tiles of the streets of Punda to create a colorful and impressive picture. 250 participants took care last year of the streets of Willemstad while 10,000 visitors came to the city to take a... [Read More]

Curacao Rotterdam festival to open with Marley

Posted by Gilberto Galea on 10:54 PM, 10-Mar-12

ThumbnailThe new festival’s 27 features includes the world premiere of music documentary The Night Holds Me Back. The inaugural Curaçao International Film Festival Rotterdam will open March 29 with the Caribbean premiere of Kevin Macdonald’s documentary Marley. Macdonald will be on hand to introduce the film, an in-depth portrait of Bob Marley made with the participation of his family. The festival’s programme... [Read More]

Etisalat closes Mobile World Congress with success

Posted by Gilberto Galea on 03:28 AM, 06-Mar-12

ThumbnailEtisalat has closed its most successful participation in Mobile World Congress 2012, the global event for the telecommunications industry held annually in Barcelona, Spain. Etisalat announced the successful completion of a technology trial in partnership with Alcatel-Lucent to make lightning-fast data connection over Etisalat's commercial 4G LTE network. The trial marked the first mobile broadband connection made in the United Arab Emirates... [Read More]